Education

We are curious by nature. A wide range of interests from ceramics, world music, language, gardening, toy making, knitting, renovating, and outdoor activities offer us outlets to keep our aspirations for learning and exploring active. This approach to life inspires us to create user-friendly and innovative tools for other learners.

Exploration

Finding direction is an important aspect of exploration. Using our design expertise, we navigate through many options to find the most appropriate solution. Often this process is a collaborative effort with the client to explore possible outcomes together.

Interpretation

We are passionate about giving form to an idea that will engage and move the audience. How we interpret the content of a project speaks to what we want the audience to feel, understand, and remember. Our intention is to interpret in a way that is sensitive and meaningful.

 

 

Lara Minja, Principal

Lara Minja’s love of the arts, history, learning, and storytelling has led her to the focused design of scholarly and trade books, exhibition catalogues, magazines, educational materials, and postage stamps. Her work has been widely recognized, which she hopes is the result of making useful, beautiful, and meaningful pieces. She holds bachelor degrees in visual communication and fine arts from NSCAD University and a masters degree in communication and technology from the University of Alberta. When not at work, she enjoys time spent with her family, hiking in the beautiful west coast wilds, active travel, and sewing.

Lara’s work has been awarded by The Alcuin Society, The Association of University Presses, PubWest Design Awards, Applied Arts Magazine, University and College Designers Association, Council for Advancement and Support of Education, and Design Professionals of Canada amongst others.

 

Matthias Reinicke, Principal

Matthias grew up in Germany, studied book design and typography at the Hochschule für Grafik und Buchkunst in Leipzig, and visual communication at the Nova Scotia College of Art and Design in Halifax.

Assignments with the Canadian and U.S. National Parks Service and municipalities in Western Canada, provided him with expertise in planning and executing multi-faceted, large-scale design projects.

His primary interests are in developing interpretive and wayfinding signage systems, exhibit design, and visual identities for a large variety of clients in Canada and overseas.