We are curious by nature. A wide range of interests from ceramics, world music, language, gardening, toy making, knitting, renovating, and outdoor activities offer us outlets to keep our aspirations for learning and exploring active. This approach to life inspires us to create user-friendly and innovative tools for other learners.


Finding direction is an important aspect of exploration. Using our design expertise, we navigate through many options to find the most appropriate solution. Often this process is a collaborative effort with the client to explore possible outcomes together.


We are passionate about giving form to an idea that will engage and move the audience. How we interpret the content of a project speaks to what we want the audience to feel, understand, and remember. Our intention is to interpret in a way that is sensitive and meaningful.



Lara Minja, Principal

Lara graduated from the Nova Scotia College of Art and Design with degrees in Communication Design and Fine Arts. In 2007 she obtained a Masters in Communication and Technology from the University of Alberta. She has a particular interest in telling stories about people, communities, and culture in the form of books, catalogues and stamps.

Lara’s work has been recognized by the Society of Graphic Designers of Canada, the Council for Advancement and Support of Education, the University and College Designers Association, Applied Arts Magazine, the Advertising Club of Edmonton, and the Alberta Book Awards.


Matthias Reinicke, Principal

Matthias grew up in Germany, studied book design and typography at the Hochschule für Grafik und Buchkunst in Leipzig, and visual communication at the Nova Scotia College of Art and Design in Halifax.

Assignments with the Canadian and U.S. National Parks Service and municipalities in Western Canada, provided him with expertise in planning and executing multi-faceted, large-scale design projects.

His primary interests are in developing interpretive and wayfinding signage systems, exhibit design, and visual identities for a large variety of clients in Canada and overseas.